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10 best practices to improve your online shop

Online sales are still growing rapidly as shoppers seek for the best deals online. Only in the US the industry has an annually increases at 9.4%. Which means the total industry will be $291.9 billion in 2016. The industry is massive, but how can your shop be part of it.

Take your business to the next level with ten best practices:

  1. Focus on your target audience
  2. Make clear what the USP's are
  3. Focus on quality content
  4. Provide a well-designed e-commerce site
  5. What is your value proposition
  6. Offers you can't refuse
  7. Provide a perfect expression
  8. The art of persuasion
  9. Provide attractive navigation items
  10. Tell the visitor what to do

1. Focus on your target audience

A method which works great to leave a good impression, is to appeal to visitors of your webshop. Not by a standard "welcome to our shop", but briefly naming dilemmas / issues that your visitor is dealing with. Talk to him / her and grow your recognition. Direct appeal to your target audience make them feel understood in their dilemmas / issues.

2. Make clear what the USP's are

A lot of sites only communicates about what is being offered. But if you realize that a visitor via Google (a first visit takes only about 7 seconds) scanning a number of sites, then you should convince the customer in a glance why they should order here. Put the key USP's (preferably max 4) on a prominent place like the header for example. Visitors immediately recognize what the shop is about. A major point to optimize the conversion of your shop is to be distinctive!

3. Focus on quality content

If you realise that a new visitor of your shop will determine in a average of 7 seconds whether to stay or go, then you should agree that its not convenient to present a lot of text (especially on the homepage) or a lot of information blocks. It is therefore essential to keep the main landing pages clean. The visitor will delve into the matter when he / she is persuaded.

4. Provide a well-designed e-commerce site

A shop that looks sloppy, for example the logo is missing or the branding is not consistent ensures that the visitor loses the credibility. Pay attention to appropriate web design is a prerequisite for a good first impression. A golden touch is not necessary, but a proper and reliable image though.

5. What is your value proposition

The more concrete, the better! Make sure the audience knows what this shop sells. A good slogan can clarify.

6. Offers you can't refuse

Beside the fact that visitor just want to know where they are, what to expect, what and why they should buy here, is it important to put some offers they just can't refuse on your site. You just want to introduce them, they provide the ultimate customer experience, so hopefully they come back more often and are loyal to your shop. There are a lot of methods how you can turn visitors in customers. For example you can offer a 25% discount, which makes the deal very attractive.

7. Provide a perfect expression

To make sure the visitor know in a glance where your shop is about you need to pay attention to the webshop layout and navigation, so visitors are able to understand the shop in a wink. Some shops are presenting a lot of text boxes, images, navigation links that a visitor has no idea where to focus on. In this particular case the chance a potential customer could be lost is substantial. The perfect expression keeps the layout simple to understand and with just enough information.

8. The art of persuasion

Raising texts make a great curiosity and build credibility. Often shops write only about offerings, but without their unique selling points. Explain the benefits, explain the distinctiveness, keep in mind to write results-orientated and ensure visibility. Try it out and see the results.

9. Provide attractive navigation items

If you want visitors to stay longer than 7 seconds, it is crucial to create sufficient navigation. The more attractive your navigation items are, the bigger the chance that a visitor will click it. Do not use standard items , for example: contact or products. Be more creative and choose for: benefits, unique approach, free introductory, etc.!

10. Tell the visitor what to do

Besides a great navigation structure, you need to pay attantion to interesting valuable content. The use of clear and convincing "call to action" will definitely help. Try to make it easy for your visitors, so that the threshold to go deeper into your shop will be as low as possible.



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